Marketing Manager

Ce căutăm?

To summarize top 5 jobs:
 

1. drive brand awareness
2. support the sales team in achieving its targets
3. formulating/communicating unique value proposition
4. align local marketing initiatives with the broader objectives
5. primary liaison between Reynaers Aluminium's global marketing team

Responsibilities should also align with above, with a mission linked to sales:
 

• Develop and execute marketing strategies and campaigns tailored to the Bulgarian market across various channels (digital, print, events) that support the growth and brand positioning (awareness) of Reynaers Aluminium in Romania.
• Collaborate with sales teams to align marketing activities with sales objectives and lead generation
• Analyze market trends and customer insights to identify opportunities for growth and improvement
• Conduct market research to understand the local market dynamics, stakeholder & customer needs, and competitive landscape
• Foster strong relationships with local media, industry stakeholders, and potential partners to enhance brand visibility and market penetration
• Ensure brand consistency across all marketing materials and communications within the Romanian market
• Manage the marketing budget efficiently, ensuring investments are aligned with strategic priorities. Adjusting strategies as needed to meet or exceed objectives

Cine ești tu?

Competences:
 

• Customer and Stakeholder Insight:
  Demonstrated ability to deeply understand customer needs, preferences, and behaviors, as well as to identify and engage with key stakeholders in the architectural and construction sectors. This includes the capacity to gather and interpret market research and feedback to tailor marketing strategies that resonate with target audiences
• Strategic Thinking:
  Ability to develop strategic marketing plans that align with company objectives and market needs
• Effective Communication and Relationship Building:
  Excellent communication skills to articulate value propositions, convey brand messages, and build strong relationships with customers, media, industry partners, and other stakeholders. This involves both persuasive external communication and effective internal communication to ensure alignment with global marketing initiatives
• Creativity and Innovation:
  Creativity in developing engaging marketing campaigns and the ability to innovate within the industry's standards
• Communication Skills:
  Exceptional communication skills, both written and verbal, in Bulgarian and English. Ability to communicate effectively with stakeholders at all levels
• Digital Marketing Proficiency:
  In-depth knowledge of digital marketing tools and platforms, including SEO, PPC, social media, …., ….., ….., and email marketing
• Project Management:
  Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously under tight deadlines
• Adaptability:
  Ability to adapt to changing market trends and business needs, maintaining a proactive approach to marketing strategy.

Qualifications:
 

• Bachelor's or Master's degree in Marketing, Business, or a related field
• At minimum 5 years of experience in a marketing role, with a minimum of 2 years in a senior / management position
• Experience in the architectural, construction, or related industries is a plus
• Proficiency in MS Office, marketing software (x, y, z) and CRM e.g. Salesforce